Job Description: Marketing Manager

Mission

Make sure our potential buyers know what Blueshoe is offering and why they should buy it. Steadily increase the amount of high-quality traffic to our website and leads that we can sell to.

Responsibilities

• You own our organic traffic growth and are responsible for increasing our reach
• You run successful campaigns on various channels
• You report on all marketing activities
• You devise new ideas for increasing traffic

Functions you contribute to

• Marketing
• Strategy Development

Tasks

Website

• Create content ideas for blog posts and landing pages
• Do necessary research (keyword, competitor, path analysis) for advancement of website
• Make sure the Blueshoe websites are compliant with the latest SEO guidelines
• Input and maintain content on the Blueshoe websites
• Advance the technical enhancement of the Blueshoe websites Campaigns
• Identify relevant advertising campaign channels and strategies
• Create marketing assets (also using external providers if necessary)
• Run, control and report on the campaigns Reporting
• Identify relevant marketing KPIs
• Report regularly on all identified marketing KPIs
• Provide relevant and actionable insights into the behaviour of our visitors

Performance Assessment

• Reach identified Website KPI goals
• Technical and content advancement of Blueshoe website
• Run different campaign ideas