Job Description: Marketing Manager

Mission

Make sure our potential buyers know what Blueshoe is offering and why they should buy it. Steadily increase the amount of high-quality traffic to our website and leads that we can sell to.

Responsibilities

You own our organic traffic growth and are responsible for increasing our reach
You run successful campaigns on various channels
You report on all marketing activities
You devise new ideas for increasing traffic

Functions you contribute to

Marketing
Strategy Development

Tasks

Website

Create content ideas for blog posts and landing pages
Do necessary research (keyword, competitor, path analysis) for advancement of website
Make sure the Blueshoe websites are compliant with the latest SEO guidelines
Input and maintain content on the Blueshoe websites
Advance the technical enhancement of the Blueshoe websites Campaigns
Identify relevant advertising campaign channels and strategies
Create marketing assets (also using external providers if necessary)
Run, control and report on the campaigns Reporting
Identify relevant marketing KPIs
Report regularly on all identified marketing KPIs
Provide relevant and actionable insights into the behaviour of our visitors